Content, SEO, outbound, partnerships, community, webinars, launch campaigns. We run them on six-month retainers as a fractional growth team — the kind you'd hire if your first marketing lead hadn't been a year too early.
We've done 24 retainers since 2021. Six of them have outcome metrics that survived a CFO review and a quotable founder.
We run the parts of growth marketing that compound. Paid acquisition isn't one of them. We refer that out and keep our incentives clean.
Editorial calendar, pillar pages, programmatic SEO mapped to ICP. We write or we manage your writers — your call.
Technical audits, link strategy, and content briefs we'd be embarrassed to ship without writing ourselves first.
Sequences, signals, and the boring infra that makes outbound deliverable. We send from your domain, your tone, your data.
Marketplace presence, co-sell motions, integration GTM. We have warm intros to most of the platforms you're targeting.
Discord/Slack programs, moderator playbooks, advocacy ladders. Building it is easy; keeping it loved is the work.
From speaker booking to follow-up sequencing. We don't run webinars; we run series the same audience returns to.
Product launches, funding announcements, milestone moments. Built backwards from a target list of accounts and inboxes.
We don't run paid. We refer to one of three agencies depending on your stage. We get no kickback. Ask us why we made the call.
Every retainer is six months. At month five we run a quarterly review and decide together: renew on a new scope, or wind down. We've finished retainers on a handshake. It happens.
Funnel teardown, ICP review, content + outbound + analytics audit. We bring a 30-page doc; you bring your CRO to argue with us.
Quarterly OKRs, channel mix, content roadmap, ICP segments, outbound plays. Signed off before any campaign goes live.
A pod of three to five Halcyon people inside your Slack. Weekly stand-ups, monthly reviews, real metrics on a shared dashboard.
In person if we can. We look at the numbers honestly, including the ones we'd rather not show. Sometimes we end retainers here.
Decide together. If we renew, it's on a new scope, not a copy-paste. If we finish, we hand off playbooks and a 60-day transition window.
Cinder Trading came to us with a strong engineering team, a credible product, and an organic traffic graph that had been flat for fourteen months. Their previous agency had shipped 90 blog posts. None ranked.
We started with an audit and a strong opinion: the content was written for nobody. Generic "what is" posts written by freelancers a quarter away from the product. So we rebuilt the editorial top-to-bottom, with engineering-lead bylines and 15 pillar pages mapped to high-intent buyer journeys.
Month four we added a programmatic SEO play — 1,408 comparison pages auto-generated from public exchange spec sheets, hand-edited by us for accuracy. Month six we put their founder on the podcast circuit, 14 placements over a quarter.
A year on, organic is 428% above where we started. Eight of their last twelve closed deals attribute first-touch to a piece we wrote. We're in year two on a renewed scope and a smaller monthly retainer.
Halcyon are the only agency I've worked with who pushed back on the brief in week one — and were right. A year later we've stopped buying ads entirely.
Every Halcyon pod has between three and five of us. You'll meet all of them on day one and they'll all be on Slack within a week.
We typically work on six-month retainers starting at $14k/mo. Email [email protected] with your stage, your current motion, and what you want to be true in six months. Typical response: 48 hours.