Five shows on how technology actually gets built and sold — hosted by people who've shipped.
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The rewrite that paid for itself
EP 88 · 52:14 · Shipped
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Five shows, five lanes
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Five distinct lanes. Pick one, or follow the combined feed and let it surprise you.
How real software gets out the door — code review culture, on-call, the rewrites that worked and the ones that didn't.
From first ten customers to a repeatable motion — pricing experiments, founder-led sales, and the demo that closes.
What holds up at scale — capacity planning, the migration that took eighteen months, and postmortems with no blame.
The decisions that don't ship — what got cut from the roadmap and why, taste, craft, and saying no on purpose.
The money side, said plainly — term sheets, runway math, secondary sales, and the down round nobody wants to discuss.
Don't want to choose? Subscribe once and every new episode from all five shows lands in a single feed, in release order.
Fresh this fortnight
Mara talks to an engineer who burned a quarter rebuilding the billing core — and how it cleared the next two years of roadmap.
Why founder-led selling should outlast your patience for it — and the three signals that say you're finally ready to hand it off.
A blameless postmortem of a cascading failover — what the dashboards missed, and the one runbook line that saved it.
Linnea on pulling a finished feature hours before release — how the team agreed, and why the next quarter thanked them.
Tomás walks a first-time founder through a real Series A term sheet — liquidation prefs, pro rata, and where to actually push back.
The flaky suite that everyone re-runs until it's green — how one team paid down the trust debt without freezing the codebase.
About Frequency
Frequency began in 2021 as a single weekly conversation between two engineers who were tired of conference talks that skipped the hard parts. The audience kept asking the same follow-up question — how does this actually work outside the keynote? — and the answer was always longer than one show could hold.
So we built four more. Each show has its own host, its own lane, and full editorial independence — Burn Rate never softens a take to keep Pipeline comfortable. What ties them together is a shared standard: every guest has shipped the thing they're describing, every number on the page is real, and nothing gets published until it would survive being quoted back to the people in the room.
We're independent, listener-funded, and have no plans to be acquired. The whole network is run by eleven people who would rather make five excellent shows than fifty forgettable ones.
New to the network? These three are the doorways our listeners recommend most.
The people behind the mic
Eight hosts across five shows. Every one of them has built and sold the things they talk about.
Host · Shipped
Twelve years writing backend systems; once on-call for a payments platform that never slept.
Host · Pipeline
Sold the first contracts at two startups before anyone else would pick up the phone.
Host · Loadbearing
Ran reliability for a service measured in billions of requests a day, and the migration off it.
Host · The Cut
A product lead who has shipped — and quietly killed — more features than she can count.
Host · Burn Rate
Closed funding rounds from both sides of the table — first as a founder, then as a partner.
Co-host · Shipped
Staff engineer who reviews more code in a week than most people write in a month.
Co-host · Pipeline
Built a revenue org from two reps to forty without ever losing the demo script.
Co-host · Loadbearing
Spent five years on capacity planning, and has the spreadsheets to prove every claim.
"Most tech podcasts pick one altitude and stay there. Frequency is the rare network where the engineering show, the sales show and the finance show clearly talk to each other — you finish a week genuinely understanding how a company holds together."
For independent makers
We add one show to the network roughly every eighteen months — never more. If you make a sharp, well-produced show about how technology gets built or sold, and you'd rather keep your editorial voice than chase a chart, we want to hear it.
Joining means shared distribution, a cross-promotion slot in four other feeds, ad sales handled for you, and production support when you need a second pair of ears. You keep your name, your back catalog, and the final cut.
Read how pitching works3.4M
Monthly downloads you'd plug straight into.
11
People on the network team supporting every show.
4
Sister feeds that cross-promote your launch.
100%
Editorial control stays with you. Always.
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