Seeded crackers, granola and fruit-and-nut bars made from seven-ish things you'd find in your own cupboard. No seed-oil filler, no gums you can't say.
Crackers for the cheese board, granola for the slow mornings, bars for the bottom of every bag. Pick a flavour — every label is the whole recipe.
Stone-ground wheat, four seeds and garden rosemary. The cheese-board favourite.
Toasted onion, garlic, poppy and sesame across a crisp seeded base. Bagel energy.
Coarse-milled pepper with a low, slow heat. The grown-up one in the pack.
Clustery oats baked with raw honey and toasted almonds. Contains almonds.
Oat clusters with freeze-dried raspberry and strawberry. Tart, not sugary.
Dried sour cherries pressed with almonds and dates. Gluten-free, 5 ingredients.
Soft Turkish apricots and buttery cashews. Mellow, chewy, gluten-free.
All 3 cracker flavours, baked this week, boxed together. Skip the choosing.
"If I had to Google an ingredient, it didn't go in the bag."
Crumb began on a Tuesday in the snack aisle. Our founder, Priya, was holding two boxes of "healthy" crackers and squinting at the back of each one. One had a list of seven things. The other had twenty-six — half of them she couldn't pronounce, and a few she had to look up later at home.
She didn't love the homework. So she went home and made crackers from what was already in the cupboard: whole wheat flour, a few seeds, good olive oil, salt, a sprig of rosemary from the windowsill. They were better. The kids ate the whole tray. The recipe fit on one line.
That one-line rule is the entire company now. No seed-oil filler to cut costs. No gums to fake a texture. No preservatives to buy another six months of shelf life. If a real cook wouldn't reach for it, it doesn't go in the bag — and the label always tells you the truth.
Here's the entire ingredient list for our Rosemary & Sea Salt cracker — printed in full, because there's nothing to hide behind a "natural flavour".
Stone-ground whole wheat, sunflower seeds, golden flax, sesame, cold-pressed olive oil, sea salt, rosemary. That's the whole list.
Our Rosemary & Sea Salt cracker is the one people re-order on a subscription. Crisp, properly seeded, with rosemary that tastes baked-in rather than dusted-on — sturdy enough for a wedge of cheddar, good enough to eat straight from the bag.
Pick any six bags — mix crackers, granola and bars across all three lines — and we'll box them as your monthly Snack Drawer. Bars are individually wrapped and lunchbox-sized, so the morning scramble is one less thing.
Choose any 6 SKUs — bars, crackers, granola, in any combination.
Set a delivery rhythm — every 2, 4 or 6 weeks. Skip or pause any time.
Subscribe & save 15% — and shipping is always free on the Drawer.
"First cracker my mother-in-law asked for the name of. I read her the ingredient list off the back and she just said 'oh, finally.'"
"The Berry & Oat granola actually tastes of berries, not sugar. My daughter has it dry as a snack and I stopped feeling guilty about it."
"Cherry & Almond bars live in my gym bag now. Five ingredients, no chalky aftertaste, and they don't fall apart in the bottom of a backpack."
"I do the Snack Drawer subscription for three lunchboxes. The Everything cracker is the one that always goes first. Worth every cent."
Crumb started at one farmers' market table. Today you'll find a bag in independent grocers and bigger chains across the country — and online, shipped fresh from our bakery.
Stocked in Portland · Austin · Brooklyn · Denver · Asheville · Minneapolis & 90+ more cities.
Every online order ships within 48 hours of baking. Free shipping over $35, and the Snack Drawer always ships free.
Allergens, sugar, and what's right for little ones — the things parents actually email us about. Full nutrition is on every product page.
Still unsure? Email [email protected] — a real person on the bakery team answers, usually same day.
It depends on the line. The seeded crackers contain wheat and sesame. The granola contains oats and almonds. The fruit-and-nut bars contain tree nuts — almonds or cashews depending on the flavour. Every bag prints its allergens in bold, and our bakery handles nuts, so a "may contain" note appears on all crackers as a precaution.
Per line: the seeded crackers are nut-free in recipe, but they contain wheat, so they are not gluten-free. The granola contains almonds and is made with oats. The fruit-and-nut bars contain almonds or cashews — but they are gluten-free, with no wheat in any bar. If you need strictly nut-free, the crackers are your line; if you need gluten-free, the bars are.
Very little, and never refined. The seeded crackers have 4g of sugar per 142g bag — most of it natural to the whole wheat. Granola is sweetened only with a touch of raw honey, around 6g per serving. The bars get all their sweetness from the dried fruit itself — no added sugar, no syrups, no juice concentrate.
That's who we made it for. The crackers and bars are lunchbox staples — mild flavours, sturdy enough not to crumble in a bag. The bars are individually wrapped in kid-sized portions. One note for parents of under-fours: whole nuts and seeds can be a choking hazard, so we'd suggest the granola and bars from school age, and breaking crackers into smaller pieces for toddlers.
Both. There's a 3-flavour cracker Multipack at $14.50, and the Snack Drawer — a build-your-own box of any 6 SKUs across all three lines. Put the Drawer on a subscription and you save 15% with free shipping, delivered every 2, 4 or 6 weeks. You can skip, swap flavours, or pause from your confirmation email any time — no lock-in.
Seven snacks, three lines, one short ingredient list each. Free shipping on orders over $35.