A brand studio. We work on identity systems for software companies who plan to be around in 10 years.
We design identity systems end-to-end. We don't do landing-page-only work, lifestyle campaigns, or one-off logos.
Positioning, audience and competitor mapping, brand architecture. Usually two to three weeks, sometimes longer when the company is still forming.
Marks, wordmarks, color, motion principles, application across product, marketing, and physical. Our largest workstream.
Custom typefaces with partner foundries, or curated systems from existing libraries. Spec sheets, OpenType features, fallback stacks.
Product and company names with linguistic and trademark screening. We typically present 12 to 18 directions, narrowed to three.
Printed and digital guidelines, designed not just compiled. The book is part of the deliverable, not an afterthought.
We embed lightly with in-house teams for 60-90 days post-launch so the system holds together in practice, not just in the deck.
A typical engagement runs eighteen weeks from kickoff to launch. Phases overlap. We work in one shared Figma file and one shared doc — never decks for clients.
Interviews with 8–12 internal stakeholders, customer calls, and a thorough read of the current state. Outcome: a 20-page memo.
Positioning, attributes, voice and architecture. We push back. We argue. The output is one document everyone signs off on before pixels.
Three directions, narrowed to one, then taken into production-quality artifacts. Weekly working sessions, never "reveals".
Brand book, templates, product surfaces, motion principles. We pair with your design and eng teams in their tools.
Workshop with the team that has to live with it. Followed by sixty days of light embed for whatever comes up.
Linnea came to us with a strong product and a name that wasn't quite theirs. Their engineering team had been quietly building a tool that thousands of developers were starting to depend on, but the brand around it was generic — a wordmark that could have belonged to a vitamin company.
Over eleven months we rebuilt every layer. We started with naming research and ended up keeping the name, but reshaping its provenance. The new identity leans into the company's roots: a serif system inspired by 18th-century botanical taxonomy, paired with a strict modern grid and a single accent color (a deep teal we mixed for them).
The mark itself is a small thing — five strokes arranged like a leaf vein — but it scales from product favicon to the spine of an 96-page brand book. The book itself ships to every new hire on day one. Engineers, not just designers, learn the system.
A year after launch, Linnea closed its Series B at a valuation 3.2× its previous round. The brand wasn't the reason — but every investor and customer we spoke to mentioned it.
"They didn't redesign our logo. They handed us a system the whole company could speak in. Two years on, it still doesn't feel dated."
Everyone you meet on the pitch call is on the project. We don't have a sales team or account managers.
Email [email protected] with a couple of sentences about your company and what you're trying to do. We respond within 48 hours, always with a person.